FOREIGN TRADE INTELLIGENCE AND EXPORT STRATEGY TRAINING

09-01-2020

FOREIGN TRADE INTELLIGENCE AND EXPORT STRATEGY TRAINING

The content of the first training was “Foreign Trade Intelligence and Export Strategy”, which is addressed as one of the most required competence by “Needs Assesment Report”. It was imparted by Ceyhun Yeşilşerit on January 9th and 10th, 2020 with participation of 32 representatives from 24 member companies.

After two days of theoretical and technical training on general fields of exporting and intelligence, a more detailed training approach was taken with a focus on international marketing, risk analysis, point-shot export models, target markets, customer and competitor analysis, and target market operation plans. A Q&A session was held at the end of the training.